TONI KALEDA

Over 12M fans tune into MLB All Star week. And GEICO wanted to get their new Get More positioning in front of every single one. And each year, one brand gets to be presenting sponsor and appear in every single shot of the nationwide broadcast. The problem? GEICO was not that brand. So, we did the only logical thing we could think of, and created a ridiculously, incredibly big blue glove. Gave it to thousands at All Star and told them that if they caught a ball with it, they could win tickets to the World Series. And so for 2 days, those fans got those gloves into nearly every single crowd shot of the broadcast.

When the pandemic shut down the biggest game in America, we turned the least attended Super Bowl in history, into the most attended EVER.

1 Andy
2 Silver One Show Pencils
2 Bronze One Show Pencils
7 Merits
1 D&AD Wood Pencil
6 Clios
7 Shortlists

Subway sandwiches are a lunchtime institution that needed a refresh. So to launch their new line of athlete-created Signature Sandwiches in a big way, we turned a Signature Sandwich into an actual Signature Sandwich. And we did it on the biggest stage possible. The place where fans flock to get athlete’s autographs. The Super Bowl.

There’s a gap in the healthcare industry. One so so big, that the people in 36 counties in Mississippi alone had no access to healthcare. Or medication. Or decent care.

So we fixed it. By literally going there, and offering them insurance when no one else would. From that moment on, Humana made a promise to America to fix everything that was broken in healthcare. Here are the real stories, captured documentary style and shared in TV, print, social and on a digital hub, in their first-ever national brand campaign.

Second screen experiences are created to help live broadcasts find new audiences for the show. But they usually pull viewers into the virtual world. So when Jimmy Fallon and the Tonight Show asked us to create a Fortnite experience, we made a second screen experience that pulled viewers to the first screen—with the first ever Tonight Show episode you could watch and play at the same time.

In celebration of the NFL’s 100th season, we used the power of Verizon 5G to help fans show their spirit. We created a first-of-its-kind mixed reality, multi-user, multi-device photo op with real-time AR tracking on custom-built super-sized thrones placed inside 10 different stadiums across the league. Users made the throne come to life on 5G phones with animated logos, mascots and even a Jumbotron playing team content. One user could control the fireworks and flames while the other could add confetti and lightning.

How do you launch 5G to fans at the Super Bowl? You build your own stadium. Hook it up with 5G. And create the first-of-its-kind, interactive film projected onto a dome, showing fans how 5G will change football forever.

5G is groundbreaking, wireless technology that will change everything—from the way cities operate and doctors practice medicine, to how we game and experience entertainment. The only problem is no one has it yet or understands what it’s truly capable of. So, Verizon needed to make 5G real. So we introduced it by opening 5G Experience Labs across the U.S. In these labs, we brought 5G to life by using it to create games and interactive experiences. Each hands-on demo showed consumers how 5G will impact their home, entertainment, sports and more—letting them understand how 5G will change their own world, and the world at large.

NBA fans have a connection to the game and players unlike any other sports. So we tapped into their partnership with the NBA and created something every fan covets—a one-of-a-kind and exclusive piece of the game. And we offered it up to new recruits at the perfect venue: the NBA Draft.

Time Warner Cable was getting hit below the belt by its competitors. And this time they wanted to hit back with an in-your-face highly social campaign that spoke the real facts about how their service stands up to the competition. Targeting New Yorkers, we took advantage of their attitude, grit and great sense of humor by leveraging the infamous "yo mama" joke. Consumers with our same sense of humor took the opportunity to publicly shame their friends who didn't have TWC, earning discounts and rewards in the process.

In the week leading up to Super Bowl, every sponsor is vying for the attention of the hundreds of thousands of fans that descend upon Super Bowl City. In Houston, Verizon wanted to do something big to show people they’re more than just wireless phones and data plans – they’re a leading tech company with the connections and capabilities to deliver an experience to football fans like never before. Introducing the Virtual Gridiron. The first-ever head-to-head VR football game winning our team a Silver and Bronze Clio Sports Award, a Webby honoree, a One Show Merit and a Gold Medal at the Project Isaac Award.

Aside from a daily commute, taking the train just isn't as popular as it once was. In this strategically placed outdoor campaign, Amtrak challenged its biggest competitors – drivers, fliers and bus takers – by offering them a targeted travel deal. Creative reminded people to Enjoy the Journey of traveling by highlighting the beauty throughout America told through city slogans, while also highlighting the benefits of train travel.

Vitality – a wellness program that rewards you for being healthy added a new benefit: shop for healthy foods and save money. We turned a straightforward story into something fun to watch by creating a whimsical and weird handmade stop motion video with Oscar and Emmy nominated director, PES.

When you're a mobile app developer, you need the right tools to build a 5-star app – otherwise users will delete you. So we created a whimsical, fictional, utopian place where mobile apps go to thrive – breaking through the ordinary and boring IT advertising. It's called Applandia: Where bugs don't exist, security is tight, things are always improving, and mobile apps rule. We developed illustrations in-house and implemented them on a landing page, animated social content, an e-Book, infographics and more. 

Humana knew the only way to fix the growing healthcare problem was to ask the only people who mattered: their members. In their first ever social listening campaign, people could share their ideas and recommendations on simplification in healthcare on a digital hub and vote on their favorites. Well Humana heard them all – and made the top recommendations a reality – then shared the big news with the world.

Right in time for holiday shopping mayhem, HP debuted 7 new and distinctly unique laptops – turning products into extensions of people's personalities and offering something for everyone's hobby, need and style.

Amtrak's Acela train is popular with commuters, but most people don't know that the train conveniently travels to and from the center of every major city in the Northeast at super high speeds – making it an ideal way to follow your team on the road or at home. With LED and billboard signage inside stadiums as well as print ads inside team magazines and programs, fans enjoyed the game and found out a new way to get there.

Sure you can buy Medicare through the government, or through every other major insurance company, and it'll be the same plan that Humana offers. But what Humana does offer that makes them stand out, are their Medicare agents who take the time to form personal relationships with members, helping them to understand their benefits and get the care they need.